Online Hispanic Fluency

The Grupo Parada team has vast knowledge of the lucrative Hispanic and Latino markets, and knows how to market them online by implementing valuable research, data, and a customized approach to specific cultures with intrinsic customs, values, and concerns.

Our core creative, technical, and editorial team are natives from Latin America and Spain. It is with this personalized approach that we are able to better serve our clients. We are connected to the Hispanic pulse that would benefit any company targeting the Hispanic market.

Grupo Parada is an Internet marketing partner, and a member of several Hispanic organizations that gives us unprecedented access to Hispanic marketing information in major demographics such as New York City, Miami, and Texas. We are affiliated with The Hispanic Chamber of Commerce, AHHE, NHCCH, NYSFHCC, SHPE, A-LISTA, and AYLE

We created and maintain a Spanish Internet Marketing information website, www.masvisibilidad.com. This site was initially created as a learning tool for a series of quarterly seminars for the Small Business Administration, (www.eldiariony.com/exito).

Engineering Applied to Marketing

An engineering blueprint for your web strategy will give your company a competitive edge:

Websites are fast-becoming complex applications and intricate web systems. The paradigm of a website existing only as an electronic brochure is changing. The Internet is the fastest way to reach potential customers, unlike traditional print media or word-of-mouth. A website allows users to interact directly with your company for the maximum effect.

The best way to capture a demographic is to build upon a solid foundation which consists of studying, planning, modeling, and engineering a website that will convert visitors into customers. The finished product will be an interactive marketing tool that will generate income, rather than a simple website. 

We apply engineering principles in our marketing campaigns. Website visitors don’t care about the inner workings of a company’s website; they only want accessible information and fast service. If any one component is missing when a user visits a website, the experience might be seen as a failure. When this takes places, any attempt to sell, persuade, or inform a user could be lost. A precise development strategy needs to take place to offset any such occurrence.