Just some facts:

• Fastest growing minority group in the US.
• 1+ Trillion dollars in buying power.
• Hispanic under 35 spent more time online than watching TV, Yet Hispanic-targeted ad dollars remain locked in traditional media.
• In down times, Hispanic market is booming
• Targeting Hispanics in a Down Economy Makes Financial Sense

The question is not -Why target Hispanics- but How to target online Hispanics.