What is web site conversion?

Conversion is the process in which a visitor takes a desired action inside your website.
A conversion could be a sale, a form submit, a newsletter subscription or any other goal or desired action you want the user to perform.

• What is conversion rate?
• How can I improve my conversion rate?
• What is the business impact for a low conversion?
• How much my bottom line will improve when I increase my conversion rate?
• How can I calculate my conversion rate?