Is it important to get people to return to the site?  If yes, how do you get them to return?

It is vital to have people return to the site again and again.  Research indicates that people will feel more comfortable with your company and purchase products or services only after having visited the site seven times previously.

To have people return to the site we have to reward them.  We have built-in some strategies to the proposed site that will aid repeat visiting. Other possibilities include:

• Interesting information regularly updated such as industry related articles, tips as said, etc.
• Links page containing links that appeal to the target market - once visitors know it is available they can return to the site to access the links easily.