How do we let people know of the site?

As indicated in the above figures, effective marketing of a Website is achieved utilizing a variety of techniques.  These include:

Links - being linked to a site that has a lot of, and/or related, visitors can attract visitors over to your site.  Examples of the reciprocal links we will try to establish are with:

• Suppliers.
• Clients.
• Sites of interest.

Search Engine submission - up to 85% of all Websites are found after a search engine request. 

Structure of the site - the text and meta tags (meta tags are special areas hidden within a site that hold key words that search engines find) should hold all words that are relevant for your site.

Off-line advertising - advertising of the site, placing the Website address on all business literature, using a 'postcard' mail out strategy, etc.